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  • This is the final part of a three part series on international real estate project marketing. To view part 1, please click here. To view part 2, please click here. STEP 8 - EXCLUSIVE BUYER DATABASE BUILDING The sooner your company starts building out your own proprietary international buyer database, the sooner you will begin seeing the international marketing results you’re hoping for. The problem with allowing channel partners or overseas brokerages to...
  • This is the 2nd part of a three part series on international real estate project marketing. To view part 1, please click here. STEP 3 - MARKET VALIDATION FIRST Our view is that market validation is extremely important regardless of the anecdotal confidence you have in your local market's international attractiveness (Miami to Latin Americans, Vancouver to Chinese, Sydney to Malaysians).  We have seen time and again major developers in gateway...
  • We are well into December and it’s that time of year when we stop and take a look back at what we have accomplished in 2013. It’s been fantastic to watch our clients’ developments grow and we’ve been proud to watch their marketing campaigns evolve. For many, we know it has been an eye opening year with the digital medium changing rapidly and online marketing at the forefront of successful project sales campaigns. The reality is with continued evolution in...
  • This post originally appeared on Inman Next. An interesting thing happened this morning when I opened my email. Both my company and personal Google Plus pages were approved for a custom Google Plus URL as per Google’s rolling out of this feature across a broader range of users. Previously, Blueprint Effects’ company Google Plus URL looked like this: https://plus.google.com/115840249624971392978.  What was interesting to me as a digital marketer was...
  • It’s no secret that foreign buyers are becoming an increasingly important group in real estate markets globally.   Although a lot of the media on this topic tends to focus on Chinese or Latin American buyers, a good portion of these buyers also come from mature markets such as Canada and the UK. Regardless of the source, finding a way to generate, prospect, and convert these leads is clearly in your organization’s best interest. However, far too...
  • Women and Real Estate Browsing
    The real estate industry knows women influence real estate buying decisions, plain and simple. In fact, we know they are the major influencer in the purchase of a whopping 91% of new homes. And not only do they influence the home purchasing decision by being a part of it, today they are a growing portion of the market in their own right. Specifically, many reports have shown young professional woman and divorcees as key portions of the market shaping the...
  • Real Estate Apps
    In a sea of cookie cutter home designs, property hunters struggle to find ways to differentiate their new properties and make them their own. To say the least, the process of customizing a space can often leave new homeowners feeling overwhelmed with pressure to make the “right” decision. After all, given the cost, we know that this is one choice many homeowners usually choose to just live with, like it or not. In order to ease the buying decision process...
  • Real Estate Top Of Mind
    Has a Girl Scout ever knocked on your door and politely asked you to buy Girl Scout cookies? If you’re familiar with this social scenario, you understand the gut-wrenching feeling associated with even considering denying the little girl the sale, not to mention denying your stomach the cookies. You tell her, “Not this time, but I will definitely buy next year.” Maybe you know it, maybe you don’t, but you have just entered this Girl Scout’s sales funnel...
  • Google Places Optimization
    It’s time for a Google Places refresh.  For those of you not familiar, please go here immediately and set up your account. The majority of you should be familiar and probably assume that your marketing person or agency has taken care of this. With the tips below I guarantee that within a week your company moves up at least one page on a simple Google Maps search. On the list of things that one should do for their local real estate business...
  • Looking into the future, real estate developers are facing major challenges when targeting the young Millennials. As this emerging buyer groups continues to browse online more and more the question will become, how do you sell a property to someone who doesn’t visit the sales centre? Millennials, also known as Generation Y, are the young people ranging from 18-34 years old who make up a large portion of the current real estate buyer’s in the market. In...

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