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  • This is a situation we are all too familiar with. You’ve been working on a project for years, marketing, selling and developing, and now you’re having a hard time moving the final properties.  The bank loans, fees, and time are cutting into your development’s profits. Not to mention, the marketing budget is all gone.  A natural response can be to panic. Reduce the price and increase agent commissions. A choice that doesn’t necessarily sound...
  • As we all know, the battle for search is being won by the large portals. Whether it’s Zillow, Trulia, Redfin, REA, Rightmove, your local MLS, or some other leading search site in your geographic market, the search user experience on these platforms is only becoming better making it difficult for your site's search capabilities to stay relevant. As a result, one of the inbound marketing strategies being used to keep smaller real estate sites' content...
  • Why Mobile Applications? This is a question we hear time and time again from our clients. For starters, let’s review the expansive reach of the growing mobile market. In the US, there are over 120 million smartphone users and more than 50% of web searches occur using mobile devices. When you dig even deeper, research shows that the largest percentage of tablet users are medium to high income individuals, the ideal target for the real estate industry....
  • As real estate agents, you understand the importance of creating an effective online persona and developing your digital presence. However, after spending resources and time building your website and brand nothing has come of it. No new leads, and therefore no new sales. So the question is, why is your website not working for you? Nowadays, there are many digital tactics to optimize your website and improve your web strategy and SERP. By making...
  • It’s easy to get lost browsing the web. And more than that, it’s easy get lost shopping on the web. It’s convenient, fast and you can do it from the comfort of your couch.  According to Kantar Media, its survey revealed that 83% of consumers are shopping online weekly. Look even further at mobile users, and in the United States alone more than 37.6 million people are using their mobiles devices to shop online at least once a year. When...
  • Let’s face it. Marketing real estate projects can be tricky and often marketing efforts don’t help you achieve your ultimate goal: To sell your properties quickly for the right price. We often see our clients create innovative, attention grabbing, not to mention expensive marketing campaigns for their upcoming projects but forget about one key element, how to measure the success of their marketing campaigns on an ongoing basis. Nowadays we know that...
  • Right now most real estate professionals and developers are using social media as part of their online marketing strategy.  In fact we know that almost 80% of real estate professionals are using Facebook to market their upcoming properties. This is great news but there is a problem. Many companies are using traditional push strategies when marketing online. It’s important to consider how we communicate through social media, rather than just dumping...
  • Pinterest is great. It allows us to curate our own inspiration boards to share with the world. In case you haven’t heard, Pinterest is one of the fastest growing social networks online. In fact, it is now the third-largest network behind only Facebook and Twitter. If you can believe it, some studies even show Pinterest users are pinning just as much as they are tweeting. But how can these pins help us build loyal relationships with our clients? We know...
  • Old school prospecting is dead. No more cold calling, no more walking around neighborhoods door knocking. Never to be done again. This being said, ‘new school’ prospecting can work in today’s online environment – if it’s done right. Prospecting online is rather like networking online, more of an art than a science. The new media generation have called it "inbound marketing" to describe the activities which are used to attract the customers right to your...
  • Many businesses have achieved success with their social media using online communities. However the question remains, how do you get people excited enough to join your community and have active conversations about your offering? Also, what can new-build developers offer social media which will create this sort of buzz: Or here:   When you’re getting started with building a community around your business, you aren’t actually starting...

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