Blog

THE BLUEPRINT:The Blueprint Effects Blog
The premier source of new build residential real estate marketing and
technology news
Subscribe to Blueprint Effects - Blog
  • To achieve success in the always competitive SEO and real estate games, creating competitive URL's are esstential if you want to appear on first page results on Google or another major search engine. One important technique up for discussion on this weeks blog is the optimal use of URL’s. The key is to make your websites URL simple and unique so that customers can easily return to your site or pass it on to friends. In the real estate industry, it’s a...
  • Analytics are essential in every industry, including real estate. As new-build developers, you spend a great deal of time in the data. With any luck, at the foundation of your company’s marketing team, there is an accessible analytics platform that is set up to provide insights which you can actually take action with. You should always feel that the data is just a log in away. You should feel as though you have the data to make great recommendations,...
  • Real EstaReal Estate has always relied heavily on relationships and strong communication with clients. Today, thanks to online social media and marketing, it is easier than ever to reach out to, and build up your contacts. The marketing concept has ultimately transformed into an inbound one. This is great news if you have jumped on board, built up a strong online presence and taken advantage of all the tools available to you. On the other hand, if you are...
  • There are few people who wouldn’t agree that search engine optimization has become critical in any online marketing strategy for 2013 and link building is a core component of achieving this. Therefore, if you have a Real Estate business and your website is focused on competing and ranking in search engine results for their local keywords and phrases, you definitely need to address the issue of building links. This is even more important if you happen to...
  • Real Estate SEO
    Developing a functioning SEO Strategy can seem like a daunting task to those that do not have a technology background.  But if you truly seek to generate more web based leads, you need to get your company's page ranking up to the first page results on Google.  This does not happen overnight, and the entire process requires a substantial time investment.  However if you want to begin the process of developing a comprehensive and sustainable...
  • It is no secret that mobile devices are shaping the future. In our dogged quest for instant information on the run, smartphones and tablet computers have taken the market by storm. The speed at which they have revolutionised the technology industry and every other industry as a result, will mostly be taken for granted by those born in the 21st century – it really is difficult to imagine life without them. The effortless portability and intuitive...
  • As time passes, marketing is becoming a much more involved process. More time needs to be spent making sure the message your team has created reaches the right people, through the right channels, in the right time frame. Real estate marketing is no different. In the past five years we’ve seen an incredible proliferation in the amount and quality of channels available to marketers. With so many marketing opportunities available, it can be a bit...
  • Once upon a time, clients would work with an architectural team to develop a space plan based on their perceived individual design preferences, cross their fingers, and hope that all goes according to plan. As developments progressed, clients would require adjustments based on viewing the actual results in person. These changes would inevitably result in unforeseen costs and time delays. These days are no more. Today, client's have the option to immerse...
  • Truly Flexible Space: A Condo that Evolves to Fit Your Needs There are various truths first-time home buyers must face in today’s market. If you live in a major metropolitan city, prices are likely to be intimidating to say the least. Also, what you can afford will most likely not be what you need 5 to 10 years down the road. So what do you do if you want to play in the condo game? One architectural firm Sweeny, Sterling & Finlayson, with development...
  • The overall user experience is something here at Blueprint Effects that we take very seriously on every project that we take on. One of the most important skills of every technology designer and developer is to pay special attention to every design and usability detail. Being a perfectionist helps, but a constant attention to detail and the ability to quickly pick out and solve problems also goes a long way. This only comes with experience much like NEO...

Pages

Subscribe to Blueprint Effects - Blog