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  • This is the final part of a three part series on international real estate project marketing. To view part 1, please click here. To view part 2, please click here. STEP 8 - EXCLUSIVE BUYER DATABASE BUILDING The sooner your company starts building out your own proprietary international buyer database, the sooner you will begin seeing the international marketing results you’re hoping for. The problem with allowing channel partners or overseas brokerages to...
  • This is the 2nd part of a three part series on international real estate project marketing. To view part 1, please click here. STEP 3 - MARKET VALIDATION FIRST Our view is that market validation is extremely important regardless of the anecdotal confidence you have in your local market's international attractiveness (Miami to Latin Americans, Vancouver to Chinese, Sydney to Malaysians).  We have seen time and again major developers in gateway...
  • This post originally appeared on Inman Next. An interesting thing happened this morning when I opened my email. Both my company and personal Google Plus pages were approved for a custom Google Plus URL as per Google’s rolling out of this feature across a broader range of users. Previously, Blueprint Effects’ company Google Plus URL looked like this: https://plus.google.com/115840249624971392978.  What was interesting to me as a digital marketer was...
  • It’s no secret that foreign buyers are becoming an increasingly important group in real estate markets globally.   Although a lot of the media on this topic tends to focus on Chinese or Latin American buyers, a good portion of these buyers also come from mature markets such as Canada and the UK. Regardless of the source, finding a way to generate, prospect, and convert these leads is clearly in your organization’s best interest. However, far too...
  • Real Estate Top Of Mind
    Has a Girl Scout ever knocked on your door and politely asked you to buy Girl Scout cookies? If you’re familiar with this social scenario, you understand the gut-wrenching feeling associated with even considering denying the little girl the sale, not to mention denying your stomach the cookies. You tell her, “Not this time, but I will definitely buy next year.” Maybe you know it, maybe you don’t, but you have just entered this Girl Scout’s sales funnel...
  • Google Places Optimization
    It’s time for a Google Places refresh.  For those of you not familiar, please go here immediately and set up your account. The majority of you should be familiar and probably assume that your marketing person or agency has taken care of this. With the tips below I guarantee that within a week your company moves up at least one page on a simple Google Maps search. On the list of things that one should do for their local real estate business...
  • Obama Original 2008 Landing Page
    Behavioral psychology helps explain why we behave the way we do. But can it be used to make better strategic real estate marketing decisions? Learn how marketers are using these principles and think about how you can apply them to your next real estate marketing campaign. A/B Testing – A/B Testing is simply the idea of testing different visual messaging and comparing it to customer engagement and other metrics.  Probably the most famous public...
  • 3 Ways To Adjust Your Sales and Marketing Strategy to Urban Densification
    Across the globe, cities are growing at the expense of suburbs, suburbs are densifying rather than expanding, and rural areas are emptying out. This trend is not likely to change anytime soon, and is leading to both denser and taller real estate in our metropolitan areas.  For a lot of developers, this societal trend has forced them into development projects where they are not as familiar with the subtelites of planning, building, marketing, and...
  • One of the things we consistently find when speaking with clients is that they like the idea of digital marketing, but they aren’t really sure what it means.  For the most part, clients equate digital marketing campaigns to a Google AdWords campaign or some other form of PPC (pay per click) advertising. Although these are both forms of digital advertising, they are just small parts of a more integrated digital marketing ecosystem. The goal of this...
  • As we all know, the battle for search is being won by the large portals. Whether it’s Zillow, Trulia, Redfin, REA, Rightmove, your local MLS, or some other leading search site in your geographic market, the search user experience on these platforms is only becoming better making it difficult for your site's search capabilities to stay relevant. As a result, one of the inbound marketing strategies being used to keep smaller real estate sites' content...

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