Michael Walter's blog posts

THE BLUEPRINT:The Blueprint Effects Blog
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  • Analytics are essential in every industry, including real estate. As new-build developers, you spend a great deal of time in the data. With any luck, at the foundation of your company’s marketing team, there is an accessible analytics platform that is set up to provide insights which you can actually take action with. You should always feel that the data is just a log in away. You should feel as though you have the data to make great recommendations,...
  • Real Estate SEO
    Developing a functioning SEO Strategy can seem like a daunting task to those that do not have a technology background.  But if you truly seek to generate more web based leads, you need to get your company's page ranking up to the first page results on Google.  This does not happen overnight, and the entire process requires a substantial time investment.  However if you want to begin the process of developing a comprehensive and sustainable...
  • As time passes, marketing is becoming a much more involved process. More time needs to be spent making sure the message your team has created reaches the right people, through the right channels, in the right time frame. Real estate marketing is no different. In the past five years we’ve seen an incredible proliferation in the amount and quality of channels available to marketers. With so many marketing opportunities available, it can be a bit...
  • The overall user experience is something here at Blueprint Effects that we take very seriously on every project that we take on. One of the most important skills of every technology designer and developer is to pay special attention to every design and usability detail. Being a perfectionist helps, but a constant attention to detail and the ability to quickly pick out and solve problems also goes a long way. This only comes with experience much like NEO...

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