Rachel Patrick's blog posts

THE BLUEPRINT:The Blueprint Effects Blog
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  • We are well into December and it’s that time of year when we stop and take a look back at what we have accomplished in 2013. It’s been fantastic to watch our clients’ developments grow and we’ve been proud to watch their marketing campaigns evolve. For many, we know it has been an eye opening year with the digital medium changing rapidly and online marketing at the forefront of successful project sales campaigns. The reality is with continued evolution in...
  • Women and Real Estate Browsing
    The real estate industry knows women influence real estate buying decisions, plain and simple. In fact, we know they are the major influencer in the purchase of a whopping 91% of new homes. And not only do they influence the home purchasing decision by being a part of it, today they are a growing portion of the market in their own right. Specifically, many reports have shown young professional woman and divorcees as key portions of the market shaping the...
  • Real Estate Apps
    In a sea of cookie cutter home designs, property hunters struggle to find ways to differentiate their new properties and make them their own. To say the least, the process of customizing a space can often leave new homeowners feeling overwhelmed with pressure to make the “right” decision. After all, given the cost, we know that this is one choice many homeowners usually choose to just live with, like it or not. In order to ease the buying decision process...
  • Looking into the future, real estate developers are facing major challenges when targeting the young Millennials. As this emerging buyer groups continues to browse online more and more the question will become, how do you sell a property to someone who doesn’t visit the sales centre? Millennials, also known as Generation Y, are the young people ranging from 18-34 years old who make up a large portion of the current real estate buyer’s in the market. In...
  • LinkedIn For Real Estate Developers
    With over 80 million users and averaging one new member per second, there is no doubt LinkedIn has established itself as a permanent player in the social media world. In 2012, LinkedIn took the initiative to improve the targeted ways businesses could connect with contacts. Given that it is the largest professional network online, it’s the ideal platform for businesses to connect with actual decision makers. LinkedIn connects users with everyone from...
  • LinkedIn For Real Estate Professionals
    Like most marketers and sales professionals out there, real estate or otherwise, I’m always looking for ways to build my network. Professionally, I have found no other platform has worked better for me than LinkedIn. Out of all the social networking sites, LinkedIn is the only one dedicated to building your professional connections, linking you to other decision makers and influencers in real estate. As real estate will always be a relationship business,...
  • Google+ For Real Estate
    There is a lot of buzz these days around Google+ and its relevance in the social media world. With so many of us already engaging in the social media dialogue, the thought of yet another platform sounds exhausting. So why bother? One word. Google. As far as social media for the real estate industry goes, the reasons to log on and be active online are pretty obvious. Companies and real estate pros are able to communicate with clients, real estate...
  • Technology is now at the core of marketing. At Blueprint Effects, this is what we are all about. We understand that by combining marketing and technology we create the best solutions possible for our clients. More than that, we know that once we dig deeper into who our clients are, where they are coming from, and what they are interested in, we are in a much better position to provide value. However, here in lies the challenge. Often we find when we meet...
  • More and more mobile technology is further integrating into our everyday lives. Without realizing it we use technology to support many of our social interactions, specifically, shopping. Often I speak with real estate developers that don’t truly understand the affect their online strategy is having on their own marketing success. Right now in North America 83% of total shoppers are online finding exactly what they want. Now when we think about making one...
  • Marketing online real estate continues to moves from a search dominated process to one that is more intricate and involves a combination of content marketing, information distribution channels, and web analytics.  Check out this infographic for a simple reminder of why shifting your real estate strategy online is a must and what you can expect as a result of this strategy shift.

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