Google Analytics

  • Real Estate Top Of Mind
    Has a Girl Scout ever knocked on your door and politely asked you to buy Girl Scout cookies? If you’re familiar with this social scenario, you understand the gut-wrenching feeling associated with even considering denying the little girl the sale, not to mention denying your stomach the cookies. You tell her, “Not this time, but I will definitely buy next year.” Maybe you know it, maybe you don’t, but you have just entered this Girl Scout’s sales funnel...
  • Google Places Optimization
    It’s time for a Google Places refresh.  For those of you not familiar, please go here immediately and set up your account. The majority of you should be familiar and probably assume that your marketing person or agency has taken care of this. With the tips below I guarantee that within a week your company moves up at least one page on a simple Google Maps search. On the list of things that one should do for their local real estate business...
  • As real estate agents, you understand the importance of creating an effective online persona and developing your digital presence. However, after spending resources and time building your website and brand nothing has come of it. No new leads, and therefore no new sales. So the question is, why is your website not working for you? Nowadays, there are many digital tactics to optimize your website and improve your web strategy and SERP. By making...
  • Let’s face it. Marketing real estate projects can be tricky and often marketing efforts don’t help you achieve your ultimate goal: To sell your properties quickly for the right price. We often see our clients create innovative, attention grabbing, not to mention expensive marketing campaigns for their upcoming projects but forget about one key element, how to measure the success of their marketing campaigns on an ongoing basis. Nowadays we know that...
  • Real Estate SEO
    Developing a functioning SEO Strategy can seem like a daunting task to those that do not have a technology background.  But if you truly seek to generate more web based leads, you need to get your company's page ranking up to the first page results on Google.  This does not happen overnight, and the entire process requires a substantial time investment.  However if you want to begin the process of developing a comprehensive and sustainable...