International Marketing

  • This is the final part of a three part series on international real estate project marketing. To view part 1, please click here. To view part 2, please click here. STEP 8 - EXCLUSIVE BUYER DATABASE BUILDING The sooner your company starts building out your own proprietary international buyer database, the sooner you will begin seeing the international marketing results you’re hoping for. The problem with allowing channel partners or overseas brokerages to...
  • This is the 2nd part of a three part series on international real estate project marketing. To view part 1, please click here. STEP 3 - MARKET VALIDATION FIRST Our view is that market validation is extremely important regardless of the anecdotal confidence you have in your local market's international attractiveness (Miami to Latin Americans, Vancouver to Chinese, Sydney to Malaysians).  We have seen time and again major developers in gateway...
  • We are well into December and it’s that time of year when we stop and take a look back at what we have accomplished in 2013. It’s been fantastic to watch our clients’ developments grow and we’ve been proud to watch their marketing campaigns evolve. For many, we know it has been an eye opening year with the digital medium changing rapidly and online marketing at the forefront of successful project sales campaigns. The reality is with continued evolution in...
  • It’s no secret that foreign buyers are becoming an increasingly important group in real estate markets globally.   Although a lot of the media on this topic tends to focus on Chinese or Latin American buyers, a good portion of these buyers also come from mature markets such as Canada and the UK. Regardless of the source, finding a way to generate, prospect, and convert these leads is clearly in your organization’s best interest. However, far too...
  • Africa Real Estate Marketing
    With the advances in technology and communication, a larger proportion of non-local real estate buying decisions are now being made remotely, without investors visiting the site of the development. This is much more common in the new construction market as most of these remote buyers are generally purchasing the property as a non-primary residence or investment property. This trend appears to be gaining momentum, as property investors from Europe, China,...