Keyword Optimization

  • One of the things we consistently find when speaking with clients is that they like the idea of digital marketing, but they aren’t really sure what it means.  For the most part, clients equate digital marketing campaigns to a Google AdWords campaign or some other form of PPC (pay per click) advertising. Although these are both forms of digital advertising, they are just small parts of a more integrated digital marketing ecosystem. The goal of this...
  • As we all know, the battle for search is being won by the large portals. Whether it’s Zillow, Trulia, Redfin, REA, Rightmove, your local MLS, or some other leading search site in your geographic market, the search user experience on these platforms is only becoming better making it difficult for your site's search capabilities to stay relevant. As a result, one of the inbound marketing strategies being used to keep smaller real estate sites' content...
  • As real estate agents, you understand the importance of creating an effective online persona and developing your digital presence. However, after spending resources and time building your website and brand nothing has come of it. No new leads, and therefore no new sales. So the question is, why is your website not working for you? Nowadays, there are many digital tactics to optimize your website and improve your web strategy and SERP. By making...
  • Pinterest is great. It allows us to curate our own inspiration boards to share with the world. In case you haven’t heard, Pinterest is one of the fastest growing social networks online. In fact, it is now the third-largest network behind only Facebook and Twitter. If you can believe it, some studies even show Pinterest users are pinning just as much as they are tweeting. But how can these pins help us build loyal relationships with our clients? We know...
  • To achieve success in the always competitive SEO and real estate games, creating competitive URL's are esstential if you want to appear on first page results on Google or another major search engine. One important technique up for discussion on this weeks blog is the optimal use of URL’s. The key is to make your websites URL simple and unique so that customers can easily return to your site or pass it on to friends. In the real estate industry, it’s a...
  • There are few people who wouldn’t agree that search engine optimization has become critical in any online marketing strategy for 2013 and link building is a core component of achieving this. Therefore, if you have a Real Estate business and your website is focused on competing and ranking in search engine results for their local keywords and phrases, you definitely need to address the issue of building links. This is even more important if you happen to...
  • Real Estate SEO
    Developing a functioning SEO Strategy can seem like a daunting task to those that do not have a technology background.  But if you truly seek to generate more web based leads, you need to get your company's page ranking up to the first page results on Google.  This does not happen overnight, and the entire process requires a substantial time investment.  However if you want to begin the process of developing a comprehensive and sustainable...