SEO

  • This post originally appeared on Inman Next. An interesting thing happened this morning when I opened my email. Both my company and personal Google Plus pages were approved for a custom Google Plus URL as per Google’s rolling out of this feature across a broader range of users. Previously, Blueprint Effects’ company Google Plus URL looked like this: https://plus.google.com/115840249624971392978.  What was interesting to me as a digital marketer was...
  • Google Places Optimization
    It’s time for a Google Places refresh.  For those of you not familiar, please go here immediately and set up your account. The majority of you should be familiar and probably assume that your marketing person or agency has taken care of this. With the tips below I guarantee that within a week your company moves up at least one page on a simple Google Maps search. On the list of things that one should do for their local real estate business...
  • Google+ For Real Estate
    There is a lot of buzz these days around Google+ and its relevance in the social media world. With so many of us already engaging in the social media dialogue, the thought of yet another platform sounds exhausting. So why bother? One word. Google. As far as social media for the real estate industry goes, the reasons to log on and be active online are pretty obvious. Companies and real estate pros are able to communicate with clients, real estate...
  • One of the things we consistently find when speaking with clients is that they like the idea of digital marketing, but they aren’t really sure what it means.  For the most part, clients equate digital marketing campaigns to a Google AdWords campaign or some other form of PPC (pay per click) advertising. Although these are both forms of digital advertising, they are just small parts of a more integrated digital marketing ecosystem. The goal of this...
  • This is a situation we are all too familiar with. You’ve been working on a project for years, marketing, selling and developing, and now you’re having a hard time moving the final properties.  The bank loans, fees, and time are cutting into your development’s profits. Not to mention, the marketing budget is all gone.  A natural response can be to panic. Reduce the price and increase agent commissions. A choice that doesn’t necessarily sound...
  • As we all know, the battle for search is being won by the large portals. Whether it’s Zillow, Trulia, Redfin, REA, Rightmove, your local MLS, or some other leading search site in your geographic market, the search user experience on these platforms is only becoming better making it difficult for your site's search capabilities to stay relevant. As a result, one of the inbound marketing strategies being used to keep smaller real estate sites' content...
  • Let’s face it. Marketing real estate projects can be tricky and often marketing efforts don’t help you achieve your ultimate goal: To sell your properties quickly for the right price. We often see our clients create innovative, attention grabbing, not to mention expensive marketing campaigns for their upcoming projects but forget about one key element, how to measure the success of their marketing campaigns on an ongoing basis. Nowadays we know that...
  • Pinterest is great. It allows us to curate our own inspiration boards to share with the world. In case you haven’t heard, Pinterest is one of the fastest growing social networks online. In fact, it is now the third-largest network behind only Facebook and Twitter. If you can believe it, some studies even show Pinterest users are pinning just as much as they are tweeting. But how can these pins help us build loyal relationships with our clients? We know...
  • Many businesses have achieved success with their social media using online communities. However the question remains, how do you get people excited enough to join your community and have active conversations about your offering? Also, what can new-build developers offer social media which will create this sort of buzz: Or here:   When you’re getting started with building a community around your business, you aren’t actually starting...
  • To achieve success in the always competitive SEO and real estate games, creating competitive URL's are esstential if you want to appear on first page results on Google or another major search engine. One important technique up for discussion on this weeks blog is the optimal use of URL’s. The key is to make your websites URL simple and unique so that customers can easily return to your site or pass it on to friends. In the real estate industry, it’s a...

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