Social Media

  • This post originally appeared on Inman Next. An interesting thing happened this morning when I opened my email. Both my company and personal Google Plus pages were approved for a custom Google Plus URL as per Google’s rolling out of this feature across a broader range of users. Previously, Blueprint Effects’ company Google Plus URL looked like this: https://plus.google.com/115840249624971392978.  What was interesting to me as a digital marketer was...
  • Women and Real Estate Browsing
    The real estate industry knows women influence real estate buying decisions, plain and simple. In fact, we know they are the major influencer in the purchase of a whopping 91% of new homes. And not only do they influence the home purchasing decision by being a part of it, today they are a growing portion of the market in their own right. Specifically, many reports have shown young professional woman and divorcees as key portions of the market shaping the...
  • LinkedIn For Real Estate Developers
    With over 80 million users and averaging one new member per second, there is no doubt LinkedIn has established itself as a permanent player in the social media world. In 2012, LinkedIn took the initiative to improve the targeted ways businesses could connect with contacts. Given that it is the largest professional network online, it’s the ideal platform for businesses to connect with actual decision makers. LinkedIn connects users with everyone from...
  • LinkedIn For Real Estate Professionals
    Like most marketers and sales professionals out there, real estate or otherwise, I’m always looking for ways to build my network. Professionally, I have found no other platform has worked better for me than LinkedIn. Out of all the social networking sites, LinkedIn is the only one dedicated to building your professional connections, linking you to other decision makers and influencers in real estate. As real estate will always be a relationship business,...
  • Google+ For Real Estate
    There is a lot of buzz these days around Google+ and its relevance in the social media world. With so many of us already engaging in the social media dialogue, the thought of yet another platform sounds exhausting. So why bother? One word. Google. As far as social media for the real estate industry goes, the reasons to log on and be active online are pretty obvious. Companies and real estate pros are able to communicate with clients, real estate...
  • Marketing online real estate continues to moves from a search dominated process to one that is more intricate and involves a combination of content marketing, information distribution channels, and web analytics.  Check out this infographic for a simple reminder of why shifting your real estate strategy online is a must and what you can expect as a result of this strategy shift.
  • One of the things we consistently find when speaking with clients is that they like the idea of digital marketing, but they aren’t really sure what it means.  For the most part, clients equate digital marketing campaigns to a Google AdWords campaign or some other form of PPC (pay per click) advertising. Although these are both forms of digital advertising, they are just small parts of a more integrated digital marketing ecosystem. The goal of this...
  • Let’s face it. Marketing real estate projects can be tricky and often marketing efforts don’t help you achieve your ultimate goal: To sell your properties quickly for the right price. We often see our clients create innovative, attention grabbing, not to mention expensive marketing campaigns for their upcoming projects but forget about one key element, how to measure the success of their marketing campaigns on an ongoing basis. Nowadays we know that...
  • Right now most real estate professionals and developers are using social media as part of their online marketing strategy.  In fact we know that almost 80% of real estate professionals are using Facebook to market their upcoming properties. This is great news but there is a problem. Many companies are using traditional push strategies when marketing online. It’s important to consider how we communicate through social media, rather than just dumping...
  • Pinterest is great. It allows us to curate our own inspiration boards to share with the world. In case you haven’t heard, Pinterest is one of the fastest growing social networks online. In fact, it is now the third-largest network behind only Facebook and Twitter. If you can believe it, some studies even show Pinterest users are pinning just as much as they are tweeting. But how can these pins help us build loyal relationships with our clients? We know...

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