It’s easy to get lost browsing the web. And more than that, it’s easy get lost shopping on the web. It’s convenient, fast and you can do it from the comfort of your couch. According to Kantar Media, its survey revealed that 83% of consumers are shopping online weekly. Look even further at mobile users, and in the United States alone more than 37.6 million people are using their mobiles devices to shop online at least once a year. When considering real estate as one of the most important and largest purchases of most people’s lives, shopping online is just common sense. So now ask, why would property buyers browse your site?
To keep clients coming back your site it needs to be dynamic and interactive. There are many options from videos to architectural animations that are exciting and help keep clients engaged. But instead of only showing them with video why don't you let them create a space for themselves? Introducing the Online Home Design Centre. The Home Design Centre allows clients to change exterior and interior features of the home to fit their individual tastes at the click of a bottom. Utilizing the available features for each unit clients are able to customize the variable feature of their future space. Take for example the kitchen. This room is often a deal breaker when deciding whether or not to purchase a home. If you don’t like the counter tops, you can instantly view alternatives. Click and they appear. The cabinets don’t work? Change them. The tiles aren’t for you? You can change them too. This powerful tool lets your client envision themselves living in their future environment. Let your clients know the possibilities available to them and allow them to personalize their ultimate dream home. Let them have fun with it. You both will benefit.
Your real estate development site has to inform your clients about benefits of the development in an interactive way. You want to arm your clients with knowledge and leave them with a certain pride about their potential investment. We have all heard that a picture tells a 1000 words, well this may be a cliché, but it still holds true. Having videos, 3D renderings and 3D architectural animations is a good start and allows your clients to visualize elements of the upcoming development and immerse themselves in the potential of the project. But it doesn’t stop there anymore, clients can now make thier space thier own.