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Budget Hotels: On the Mark

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What would you prefer, a standard hotel room, complete with amenities (a pool, a gym, room service), or, a trendy, condo-style accommodation for a fraction of the cost? More and more people are leaning towards the latter and companies are beginning to take notice. Recently Ikea announced they will be launching their first line of budget hotels across Europe, with the first opening in Germany in 2014. This idea is right on the mark with current traveling trends as tourists and business travelers alike look to balance their budgets with their desire for home-away-from-home accommodations. We can already view this trend all over the web, take for instance other budget hotel chains such as Base2Stay or the increasing popularity in sites such as airbnb. By Ikea taping into what customers truly want they can pass on cost savings, while providing travelers with an affordable and comfortable place to stay.

NY Daily News Story