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The Mobile Generation

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It is no secret that mobile devices are shaping the future.

In our dogged quest for instant information on the run, smartphones and tablet computers have taken the market by storm. The speed at which they have revolutionised the technology industry and every other industry as a result, will mostly be taken for granted by those born in the 21st century – it really is difficult to imagine life without them. The effortless portability and intuitive functionality that the majority of these devices pride themselves on, has filled an opportunistic niche in a society where instant gratification is the name of the game. As such, traditional networks have made way for faster, more extensive, interactive communication – a world where social media is the ultimate buzzword. Consequently, marketing has had to continue to re-invent itself as it attempts to keep up with the new competitive environment that it finds itself in – a mobile one.

Real Estate Marketing is no different. The reality is that more and more property buying decisions are being made remotely, over the kitchen table. Traditional methods of using physical selling centres are simply not attracting the kind of numbers that they used to. Developers and marketers are beginning to realise that your online presence is what investors and prospective owners are basing their major decisions on. That is where the advantage of sophisticated mobile marketing solutions is so prevalent. If you are able to instil the kind of confidence required from a client to buy a home, while they are using their own mobile device – then the home sells itself. The client’s interaction with the property is personal, intimate and speaks to the fact that he/she is not just another sales lead, but is in fact a prudent home-buyer or investor who wants to make the best choice possible. That is where the true value lies – in the creation of this powerful relationship.

However, simply being online and being accessible on mobile devices is not the only aspect of it. The reality is that with the wealth of information that is now on offer, companies must compete for the attention of the users. Unless you have a high quality, intuitive, easy-to-use product – you won’t succeed. Specifically in new build property development it is only to your benefit to the have the best 3D renderings and 3D walkthrough that fits within your budget.  Marketers need to focus their attention on developing these high-quality mobile solutions or else they risk falling behind the 8-ball and when that happens – it’s very difficult to get back. In this exciting new era for real estate marketing, staying ahead of the curve will be immensely important.

Look forward…

Look into your hands…