Developing a functioning SEO Strategy can seem like a daunting task to those that do not have a technology background. But if you truly seek to generate more web based leads, you need to get your company's page ranking up to the first page results on Google. This does not happen overnight, and the entire process requires a substantial time investment. However if you want to begin the process of developing a comprehensive and sustainable online lead source, developing an SEO strategy that works for you and your company is a good place to start.
There are numerous tools out there for managing and analyzing search traffic and keywords. A number of them are free; others are not. As far as free tools are concerned, the most comprehensive are obviously the Google Suite of Tools such as Google Adwords, Google Analytics, and Google Webmaster. With regards to non-free tools, SEOmoz is a great way for a beginner or an in house team to begin the SEO process. A third set of manual tools can also be very helpful for analyzing and collecting relevant data to your business. These can simply be excel documents using pivot tables and other basic excel functionality.
It is imperative that you and your organization identify the keywords that are important to your business and begin the process of developing your websites, anchor links, social media, and web marketing activities around these keywords. Every business is different, but identifying the correct keywords is imperative to the process. If you want some free data analytics regarding different keywords, you can visit Google Adwords to get you started. All you need is a Google account and you can quickly get an idea about keyword popularity across different verticals.
Setting up metrics for SEO begins with identifying your organization’s goals. For the real estate industry, this likely means generating more potential client leads. Many people and SEO specialists get so caught up in all the tools and secondary metrics that they forget what the main purpose of this entire activity is. To begin with, you and your company should begin tracking on a weekly/monthly basis how many leads you are currently generating from your webpage or other online activities. This should include inbound emails, calls to your office (from data found online), social media contact points, and form submissions on your webpage. Without properly tracking this metric, you will have a very difficult time ever determining what your ROI is from all this SEO activity and whether it truly is creating new opportunities for your firm. Another core metric worth regularly monitoring is site traffic and can be easily obtained for free from Google Analytics. Finally, I think it is worth manually checking which are the first 10 relevant companies that show up on a Google search result for your targeted keywords, and tracking these results in an excel document on a quarterly basis. Hopefully, you are one of the 10, if not where do you rank? Even when more complex tools and strategies are used, these three core metrics will not change, which are Leads Generated, Site Traffic, and Google Page Ranking. All the other tools and metrics lead to ways to improve these three metrics, but you can't determine there effectiveness until you are properly measuring these three.
The sooner that you and your company recognize the importance of SEO for your business the better. Developing a comprehensive SEO strategy can be a full time task and even though you may not personally manage the process, it is still important that you have a strong understanding of the basics so that you can effectively manage your SEO staff or vendors. To contact Blueprint Effects about developing a customized real estate SEO strategy for you and your firm please click here, otherwise you can give your favorite search engine a whirl and find more general information or a vendor that best meets your needs.