As real estate agents, you understand the importance of creating an effective online persona and developing your digital presence. However, after spending resources and time building your website and brand nothing has come of it. No new leads, and therefore no new sales. So the question is, why is your website not working for you?
Nowadays, there are many digital tactics to optimize your website and improve your web strategy and SERP. By making adjustments and monitoring your online progress, you will not only benefit from generating new business but also free up your most important resource… time.
But you don’t want to waste any more money on marketing you don’t understand? We get it. Say good bye to needless marketing spend and hello to results. The best thing about SEO optimization and developing your real estate digital strategy is you see the results, real time. By implementing a proper online marketing strategy you can view your progress through online analytics and gain very valuable insights into your target consumer and what’s important to them.
To get you started, here are the Top Three Tips to Remember When Optimizing Your Website:
1) You’re the Expert.
Right off the bat, identify your target niche market and geographic territory. You know this market inside and out and you need to leverage this. This is your biggest asset. Showcase your knowledge. By generating new content and curating related online information, you will continue to develop relationships in the areas you sell in. For instance, you could write a blog based on “Why 50% More Minnesota Seniors are Moving to Downtown Minneapolis”. In that blog title you are catering to a buyer niche, seniors, and a geographic niche, downtown. People want to work with someone they can trust and they believe will give them the best results. Show them that’s you.
2) Make Your Website Work For You.
Your website is your most important marketing tool. Besides its design and relevant information, you need it to be the central hub of your communication strategy. For every 1 person that visits a sales centre, 100 have viewed that website. By creating a blog and providing a direct mailer to your contact list regarding relevant local real estate information, you are driving traffic and generating leads. For instance, imagine you sent out a mailer to your data base “Tips on How to Cut Utility Bills in West Vancouver”. Even if they aren’t in the market, this information will help them and chances are they will tell or share this information with someone who is in the market. Sounds like a great referral opportunity to me.
Creating all this content is no good unless your website is designed so that it can be easily crawled by search engines like Google. Often websites can be out dated and the strategies previously used to optimize your website have changed. Make sure you are doing everything to keep your site fresh. Remember 90% of home buyers conduct research online. Make sure they can find you.
3) Monitor Your Success.
After you’ve optimized your site, are generating great content, and engaging with customers in online communities and social media. Don’t stop. Monitor your success. Nowadays, there are tools such as Google Analytics that allow you to track the type of visitors who viewed you site and which pages you are having the most success with. You can see which properties are generating the most buzz and which floor plans are most appealing. After you view your success and failures you can adjust your strategy accordingly and ensure you are optimizing your site and web strategy.
I think Charles Darwin said it best when he said, "It's not the strongest species that survives, nor the smartest, but the ones that are most adaptable to change". Stay current in your real estate market and in establishing your online presence. It's lead generation for the future. You'll be happy you did.