Digital Marketing

  • By: Andrea Bogar
    Technology is now at the core of marketing. At Blueprint Effects, this is what we are all about. We understand that by combining marketing and technology we create the best solutions possible for our clients. More than that, we know that once we dig deeper into who our clients are, where they are coming from, and what they are interested in, we are in a much better position to provide value. However, here in lies the challenge. Often we find when we meet...
  • By: Andrea Bogar
    More and more mobile technology is further integrating into our everyday lives. Without realizing it we use technology to support many of our social interactions, specifically, shopping. Often I speak with real estate developers that don’t truly understand the affect their online strategy is having on their own marketing success. Right now in North America 83% of total shoppers are online finding exactly what they want. Now when we think about making one...
  • By: Andrea Bogar
    Marketing online real estate continues to moves from a search dominated process to one that is more intricate and involves a combination of content marketing, information distribution channels, and web analytics.  Check out this infographic for a simple reminder of why shifting your real estate strategy online is a must and what you can expect as a result of this strategy shift.
  • By: Colin Bogar
    One of the things we consistently find when speaking with clients is that they like the idea of digital marketing, but they aren’t really sure what it means.  For the most part, clients equate digital marketing campaigns to a Google AdWords campaign or some other form of PPC (pay per click) advertising. Although these are both forms of digital advertising, they are just small parts of a more integrated digital marketing ecosystem. The goal of this...
  • By: Andrea Bogar
    This is a situation we are all too familiar with. You’ve been working on a project for years, marketing, selling and developing, and now you’re having a hard time moving the final properties.  The bank loans, fees, and time are cutting into your development’s profits. Not to mention, the marketing budget is all gone.  A natural response can be to panic. Reduce the price and increase agent commissions. A choice that doesn’t necessarily sound...
  • By: Colin Bogar
    As we all know, the battle for search is being won by the large portals. Whether it’s Zillow, Trulia, Redfin, REA, Rightmove, your local MLS, or some other leading search site in your geographic market, the search user experience on these platforms is only becoming better making it difficult for your site's search capabilities to stay relevant. As a result, one of the inbound marketing strategies being used to keep smaller real estate sites' content...
  • By: Andrea Bogar
    Right now most real estate professionals and developers are using social media as part of their online marketing strategy.  In fact we know that almost 80% of real estate professionals are using Facebook to market their upcoming properties. This is great news but there is a problem. Many companies are using traditional push strategies when marketing online. It’s important to consider how we communicate through social media, rather than just dumping...
  • By: Rachel Patrick
    Many businesses have achieved success with their social media using online communities. However the question remains, how do you get people excited enough to join your community and have active conversations about your offering? Also, what can new-build developers offer social media which will create this sort of buzz: Or here:   When you’re getting started with building a community around your business, you aren’t actually starting...
  • By: Rachel Patrick
    Real EstaReal Estate has always relied heavily on relationships and strong communication with clients. Today, thanks to online social media and marketing, it is easier than ever to reach out to, and build up your contacts. The marketing concept has ultimately transformed into an inbound one. This is great news if you have jumped on board, built up a strong online presence and taken advantage of all the tools available to you. On the other hand, if you are...
  • By: Rachel Patrick
    There are few people who wouldn’t agree that search engine optimization has become critical in any online marketing strategy for 2013 and link building is a core component of achieving this. Therefore, if you have a Real Estate business and your website is focused on competing and ranking in search engine results for their local keywords and phrases, you definitely need to address the issue of building links. This is even more important if you happen to...

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