Real Estate Marketing

  • Google+ For Real Estate
    By: Rachel Patrick
    There is a lot of buzz these days around Google+ and its relevance in the social media world. With so many of us already engaging in the social media dialogue, the thought of yet another platform sounds exhausting. So why bother? One word. Google. As far as social media for the real estate industry goes, the reasons to log on and be active online are pretty obvious. Companies and real estate pros are able to communicate with clients, real estate...
  • By: Rachel Patrick
    Technology is now at the core of marketing. At Blueprint Effects, this is what we are all about. We understand that by combining marketing and technology we create the best solutions possible for our clients. More than that, we know that once we dig deeper into who our clients are, where they are coming from, and what they are interested in, we are in a much better position to provide value. However, here in lies the challenge. Often we find when we meet...
  • By: Rachel Patrick
    More and more mobile technology is further integrating into our everyday lives. Without realizing it we use technology to support many of our social interactions, specifically, shopping. Often I speak with real estate developers that don’t truly understand the affect their online strategy is having on their own marketing success. Right now in North America 83% of total shoppers are online finding exactly what they want. Now when we think about making one...
  • By: Rachel Patrick
    Marketing online real estate continues to moves from a search dominated process to one that is more intricate and involves a combination of content marketing, information distribution channels, and web analytics.  Check out this infographic for a simple reminder of why shifting your real estate strategy online is a must and what you can expect as a result of this strategy shift.
  • By: Rachel Patrick
    Let’s face it. Marketing real estate projects can be tricky and often marketing efforts don’t help you achieve your ultimate goal: To sell your properties quickly for the right price. We often see our clients create innovative, attention grabbing, not to mention expensive marketing campaigns for their upcoming projects but forget about one key element, how to measure the success of their marketing campaigns on an ongoing basis. Nowadays we know that...
  • By: Rachel Patrick
    Right now most real estate professionals and developers are using social media as part of their online marketing strategy.  In fact we know that almost 80% of real estate professionals are using Facebook to market their upcoming properties. This is great news but there is a problem. Many companies are using traditional push strategies when marketing online. It’s important to consider how we communicate through social media, rather than just dumping...
  • Analytics are essential in every industry, including real estate. As new-build developers, you spend a great deal of time in the data. With any luck, at the foundation of your company’s marketing team, there is an accessible analytics platform that is set up to provide insights which you can actually take action with. You should always feel that the data is just a log in away. You should feel as though you have the data to make great recommendations,...
  • By: Barry Morisse
    It is no secret that mobile devices are shaping the future. In our dogged quest for instant information on the run, smartphones and tablet computers have taken the market by storm. The speed at which they have revolutionised the technology industry and every other industry as a result, will mostly be taken for granted by those born in the 21st century – it really is difficult to imagine life without them. The effortless portability and intuitive...
  • As time passes, marketing is becoming a much more involved process. More time needs to be spent making sure the message your team has created reaches the right people, through the right channels, in the right time frame. Real estate marketing is no different. In the past five years we’ve seen an incredible proliferation in the amount and quality of channels available to marketers. With so many marketing opportunities available, it can be a bit...

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